Founding price for our first 50 businesses: ₦45,000 a month

No customer should wait nine hours for an answer. Frictionless puts WhatsApp and your website chat in one shared inbox, and shows your team what each customer needs before they type a word.

Start free See how it works

Free plan for one person14-day Growth trialNo card needed

  • WhatsApp
  • Website chat
  • Chat link
  • Instagram soon
  • Messenger soon

Everything your team needs to reply fast and get it right. One inbox, the customer's story beside every chat, and a team that knows who's on it.

One inbox for every conversation

WhatsApp and website chat arrive in one shared inbox. Hand a chat to a teammate, mark it resolved, and hear a chime the moment someone writes.

Context before hello

The website widget shows the order, product or page the customer was on. People who tap your WhatsApp ad arrive with the ad attached.

Keep your WhatsApp Business app

Connect through Meta’s official platform in a few clicks. Reply from the dashboard or from your phone. Every message stays in sync.

Built for a team

Invite your staff, choose who can do what, and see who is handling each chat. No more passing one phone around or asking who replied that customer.

And the work you never have to do twice.

The quickest reply is the one nobody had to write. These three are next, and each cuts the load before it reaches your team.

Coming next

An assistant that knows when to step aside

It handles the questions you answer twenty times a day, then hands the chat to a person with the full story the moment it gets stuck.

Coming next

Incident banners

Tell customers about a delay before they have to ask. One banner, and the messages you were about to get never arrive.

Coming next

Customer effort score

See how hard the customer had to work to get an answer, not just whether somebody closed the ticket.

Built so nobody
waits for an answer

2 channels
WhatsApp and website chat,
in one inbox today
1 snippet
of code puts live chat
on your website
₦0
to start, free forever
for one person
14 days
to try Growth,
no card needed

Support is where customers decide to stay or quietly leave. You spend real money getting them through the front door. One slow reply is all it takes to lose them out the back.

The bot loop

A menu bot can’t understand a real problem. So your customer types “agent” again and again while it repeats option 1.

The nine hour wait

The bot works all night, but your team starts at 9. By the time someone replies, the moment has passed, and so has the customer.

The quiet exit

Most unhappy customers never complain to you. They just leave, then tell their friends, their WhatsApp status and TikTok.

Start where you are. Grow into the rest. One product for the vendor replying from her phone and for the team looking after thousands of customers.

A shop owner smiling behind her counter
Inbox

Stop scrolling WhatsApp for customer messages.

For shops, restaurants, salons and service businesses

  • Your WhatsApp in a proper inbox
  • Share it with your staff
  • Never miss a message again
Start free
A woman running her online store from a laptop
Website chat

Add chat to your website in one line.

For anyone with a website or online store

  • A chat widget in your brand colours
  • Knows the page and order they’re on
  • Replies show up instantly
Start free
A small team talking in their office
Advanced

Design your whole support system.

For growing teams and startups

  • Send context from your own app
  • Roles, assignment and ownership
  • Effort and product insights (soon)
Start free

Everything meets in one inbox. Customers write from WhatsApp, your website or a chat link. Your app sends the order behind the message. Your team picks it up with the whole story.

Read the Context API docs See all features
Messages from WhatsApp, website chat and chat links, and the orders, payments and pages behind them from your app and website, meet in Frictionless. They go to one shared inbox, and each chat is assigned to someone on your team.The story behind each messageOrdersPaymentsRefundsPage visitsContext APIWebsite widgetChannelsEvery messageShared inboxYour teamZACEKOAssignZainabChidiKemi+ Invite
  1. ChannelsWebsite chatChat linkInstagram soon
  2. The story behind each messageOrdersPaymentsPage visits
  3. Frictionless
  4. Shared inbox
  5. Your teamZainabChidiKemi+ Invite

Live in minutes, not weeks. Three steps, and the first two need no code at all.

  1. 1under a minute

    Create your workspace

    Sign up and give your business a name. That’s all.

  2. 2the official way

    Connect WhatsApp

    Log in with Facebook and choose your number. It’s Meta’s official route, so there’s no QR code to scan.

  3. 3optional

    Add website chat

    Paste one snippet and your website has live chat that knows what your visitors are looking at.

Simple plans. Every customer message included. Try Growth free for 14 days, no card needed. Pay by card or bank transfer, monthly or yearly, in naira or dollars.

Free

For trying Frictionless on your own

₦0

  • 1 team member
  • WhatsApp inbox
  • Website chat and chat link
  • Last 30 days of conversations
Start free

Starter

For shops, salons and restaurants

₦15,000/month

  • 3 team members
  • Everything in Free, with full history
  • Saved replies and private notes
  • Assign chats to your team
  • Email replies to website visitors
  • Analytics
Start free trial
Most popular

Growth

For online stores and growing teams

₦45,000/monthRegular price ₦65,000

Founding price for our first 50 businesses, locked for 12 months

  • 10 team members
  • Everything in Starter
  • Show customers' context to agents
  • Context API for your own app
  • Team and busiest-hours analytics
  • Remove Frictionless branding
Start free trial

Business

For fintechs and large support teams

Custom

From ₦250,000 a month

  • Unlimited team members
  • Everything in Growth
  • Higher API limits
  • Dedicated support and onboarding
Talk to us

WhatsApp's own message charges are billed to you by Meta. Replies to customers who message you are free up to 1,000 a month per number.

Compare all plans
Our story
“I needed my money urgently. The reply came nine hours later. By then I had found another way, and I never used that app again.”
Our founderon why Frictionless exists

Big companies give their best customers a direct line on WhatsApp and everyone else a bot. We’re building the tools that give every customer that same quick, informed reply. The student, the market trader, the small business owner. Without blowing the support budget.

Give every customer the VIP answer.

Connect WhatsApp, add chat to your website and reply with context. Start free, and try Growth for 14 days.

Start free